Andre Briley

President/ Founder

Andre Briley has distinguished himself over the last fourteen years by his numerous successes in the music and entertainment industries. He has produced over 1,000 special entertainment events that range from large concerts at performance arenas such as The Las Vegas Motor Speedway to small more intimate shows in hotel lounges.

In 1995, Andre was selected by the Lady Luck Gaming Corporation to manage all eight of their Casino showrooms. His responsibilities included management of 15 million dollar annual budget, set design, production, setup, artist booking and promotion. He was also responsible for the multimillion dollar makeovers of Lady Luck lounge venues.

Andre conceptualized and created many successful nightclubs and productions. His entertainment production credits include shows such as Toni Braxton, Janet Jackson and Sade to more obscure, though widely popular, artists such as Prodigy and Bjork. Other cutting edge conceptual nightlife themes and design projects that Briley is credited with include SEVEN (restaurant and live entertainment venue on the Las Vegas strip), The Park Sports Bar and Grill and the Electric Highway Tour, a Warner Bros. sponsored, DJ driven event that traveled throughout the United States. In 1999, Andre launched a themed nightclub with Jeffrey Chodorow's China Grill Management called the Red Dragon at China Grill inside he Mandalay Bay Resort and Casino. Using clever marketing strategies for an underutilized restaurant space, Briley created Las Vegas' premier nightclub experience. The Red Dragon averaged about 1,000 guests every week including many local hipsters, young movers and shakers and many Hollywood celebrities and consistently drew over $80,000 in monthly receipts. To this day, the Red Dragon is the most talked about nightlife event in recent Vegas history.

Briley is also President and Co-Founder of Société Hotels & Resorts- a hotel resort and casino development firm with projects in Las Vegas and Costa Rica. He is responsible for overseeing hotel, resort and casino development projects in Las Vegas and Costa Rica. Andre was also part of the development team on a master planned community with alpine village and world-class holistic spa in Southern Utah. Andre is a graduate of the University of California at Los Angeles where he received a Bachelor of Arts Degree in History.

andre@societehotels.com

 

 
 

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